Kim Kolb
When Pinterest came out back in 2011, it was ranked #5 in social networking tools. Today, Pinterest is driving more traffic than Google +.
Every day I get on Pinterest to see what is being Pinned. There is everything from recipes, clothing, crafts, projects, wine, corks, you name it, it's on there. I won't lie to you, Pinterest is a beast and a half. If you let it, it will overwhelm you. I know, I was one of those who got on and said "What the Crap is this all about", then I left it for about a month and came back to it and decided to just start creating my own space and not look at the world on Pinterest.
Pinterest is used by more than 85% women. Which should tell you that if you are trying to target a market, this one is already there. You can see other stats about Pinterest from a recent blog post I did.
Here is the nitty gritty. If you aren't on Pinterest, just like any other social networking site, you really need to get on. Remember, it isn't enough to make great wine, you need to market your great wine. Marketing 101 tells us that we need to be where our customers are. Festivals are good to get in front of people, but how many people remember you? And if they remember you, where do you think they are going to go to find you? The Web!
How Wineries Can Use Pinterest:
Create a Boards that are specific, like:
Current Wines, start pinning images of each label you currently have. Put the price in the description and include tasting notes.
Past Releases, as you sell out of a current release, you just re-tag it to the past release board. This way, if someone has a bottle that they have been saving or the store they bought it from hasn't gotten any new releases, they will be able to find the wine.
Food Pairings, another way to showcase your wine and to pair food with it.
Winery Events, take photos of fun things happening at your winery
These are just some examples of how to use this tool to your advantage. When you first start out creating your Pinterest pinning, you will inundate the main Pinterest page so EVERYONE will see that you are on board. Then they will start repinning and liking and hopefully they will comment.
Wineries using Pinterest:
Happy Pinning!
If you are using Pinterest, what are you finding the best way to display your items is? I would love to hear back from you!
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